Ah yes, well, true. Link is the official name. But branding like that so rarely sticks (BART for Bay Area Rapid Transit being a notable exception). New Yorkers don't call their subway MTA NYC Transit Subway, they just say "the train", Boston's elevated Orange Line was always referred to as "the el" (and I think that nickname is still used, even though it's now underground). Have you ever EVER referred to the area between 3rd Ave and the downtown waterfront "The West Edge"? 'Cause that's it's official(ly lame) name. So, maybe Link will stick, maybe not...we'll see.